A new annual research initiative by Valve One
The State of Complex B2B Digital Experience 2026
How complex B2B companies turn digital channels into clarity, trust and commercial growth.
Digital channels are often where buyers first try to understand what you do, why it matters and whether they should talk to you.
This research explores how B2B organisations across Europe communicate complex value, support buying journeys and connect brand, marketing, sales and technology into a clearer commercial experience.
Help shape the first benchmark for how complex B2B organisations use digital channels to create clarity, build trust and support the buying journey.
Why participate
What you receive for taking part
Early access to the benchmark report
Receive the complete research report before public release, including industry trends, digital experience benchmarks, investment priorities and insights into AI adoption across complex B2B organisations.
Instant personalised digital experience assessment
After completing the survey, you'll receive an immediate AI-generated digital experience assessment based on your responses — highlighting how clearly your digital experience supports customer understanding, trust and the buying journey, with key strengths and clear opportunities to improve.
Option to request a strategic review
Request a strategic discussion with Valve One on how to turn digital experience into greater commercial clarity, stronger customer understanding and better support for sales.
The AI-generated assessment is based only on your survey responses and is intended as a directional snapshot, not a full audit.
The research
What we're exploring
This research looks at how complex B2B organisations are developing their digital customer experience and how well it supports commercial growth. We are exploring:
Who should participate
Leaders shaping digital, marketing, sales and growth
This survey is designed for leaders involved in building better customer experiences, clearer communication and stronger commercial performance in complex B2B environments. Relevant roles include:
The survey is open to B2B organisations across Europe, with a particular focus on companies selling complex products, services, technologies and solutions. It is especially relevant for organisations where expertise, trust and clarity play a critical role in the buying decision.
Why this matters
Your digital experience is now part of the sale
In complex B2B, buyers form opinions long before they speak with sales.
Your digital experience is no longer just a marketing channel. It shapes how customers understand your expertise, evaluate your offering and decide whether to trust you.
When products, services or solutions are complex, clarity becomes a commercial advantage. The companies that grow are not necessarily the simplest. They are the clearest: easier to understand, easier to believe in and easier to buy from.
Yet many leaders still struggle to answer
- ›Does our digital experience make our value easier to understand?
- ›Are we helping customers move forward in their buying journey?
- ›Are we investing in the right technologies and content?
- ›How do we compare with other complex B2B organisations?
- ›Where should we focus next to support growth?
This research is designed to help answer those questions.
How it works
A simple survey with immediate value
Complete the survey
Answer questions about your organisation's digital experience, website, technology ecosystem, AI adoption, investment priorities and development challenges. It takes approximately 5–7 minutes and requires no preparation.
Receive your personalised assessment
After submitting your responses, you'll receive an AI-generated assessment showing how your organisation's digital experience currently supports clarity, trust and growth.
Get the benchmark report
Participants receive the complete benchmark report before public release, with insights into how complex B2B organisations across Europe are developing their digital customer experience.
About Valve One
Commercial clarity for complex B2B
Valve One helps complex B2B organisations clarify their value, strengthen their digital customer experience and connect brand, marketing, sales and technology into one commercial growth engine.
We work with companies whose products, services or solutions require expertise, trust and clear communication to move customers forward.
Our role is to help make complex value easier to understand, easier to believe in and easier to buy from.
Ready to benchmark your digital experience?
See how clearly your digital experience supports growth.
Join B2B leaders across Europe in shaping the first benchmark on how complex companies communicate value, build trust and support buying decisions through digital channels.